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Credit union (CU) members tend to value benefits such as personal service and a sense of community associated with CUs. Data reveals, however, that CU members increasingly show interest in self-service options and the convenience they provide. Like many digital-first consumers, CU members increasingly expect a seamless user experience across digital and physical channels. As a result, they choose providers that are up to speed on the latest innovations.

In this very competitive financial landscape, credit unions have no choice but to differentiate themselves to attract and retain members. A well-crafted, strategic marketing plan is essential to making this happen. It’s not all inclusive, but here’s a peek behind the curtain of how we craft our credit union strategic marketing plans, walking you through a plan that aligns with your credit union’s mission while also driving growth and member engagement.

The Delaware Department of Justice’s Consumer Protection Unit unveiled a new personal data privacy portal designed to assist parents, consumers, and businesses in navigating the upcoming Delaware Personal Data Privacy Act (DPDPA). The act, set to take effect on January 1, 2025, introduces stringent guidelines for handling personal data, granting Delawareans greater control over their information.

To the surprise of some, Governor DeSantis recently vetoed a bill that would have provided businesses with a defense to claims arising from “cybersecurity incidents” that lead to data breaches – so long as they met a few critical obligations. According to a June 26 letter from the Governor accompanying his veto, he believed the bill would have resulted in Floridians’ data being less secure because it would have provided for “across-the-board protections for only substantially complying with the cybersecurity standards.”

Background checks are important tools for verifying information about an individual from public records and other resources. Potential employers and landlords conduct the most common background checks. However, not all background checks are created equal. Advances in technology and record-keeping mean more information is available about individuals than ever before.