Decades ago, the FTC described the advertising claim “free” as “a lure,” “the bait,” and “a powerful magnet,” and its appeal continues to attract consumers. Need proof? Just look at how Intuit made “free” the centerpiece of its ad campaign for TurboTax, blanketing TV, radio, print media, and the internet with claims that consumers could use the company’s TurboTax service to file their taxes not just for “free,” but for “Free. Free. Free. Free.”
Colorado Attorney General Phil Weiser and TrueAccord reached a settlement agreement (PDF) related to reported violations of the Colorado Fair Debt Collection Practices Act for collection on high-interest debt.
Vroom Inc., once valued at a heady $2.5 billion, said Monday it is winding down its online used-car sales business in order to preserve liquidity, as its market cap has dwindled to less than $100 million.
The Federal Trade Commission’s Office of Technology is hosting a virtual tech summit on January 25, 2024 that will bring together a diverse group of stakeholders to discuss key developments in the rapidly evolving field of artificial intelligence (AI), looking across the layers of technology related to AI.
Oregon lawmakers could add greater safeguards for consumers from debt collectors this session. The Family Financial Protection Act of Oregon includes a suite of provisions to shield consumers, including ensuring people can keep more of their wages from being garnished to pay back debts.
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